Modern Art Cowboy has an in-house Creative Consultancy with the special focus of employing and staffing Minority Artists. Your Projects will be vitalized with the Culture and Creativity from Minority Artists who are also highly trained and talented Ceative Professionals, with incredibly Diverse backgrounds, experiences, and industry skillsets for any Creative Projects you propose. These consultancy's initiatives are advocated for and practiced, in order to encourage intentional Diversity and Representation in Arts, Commerce and Culture.

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SERVICES OFFERED:

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CONSULTING AND STRATEGY

• Brand Strategy & Marketing

• Data & Analytics

• Consumer Insights

• Digital Integration

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CREATIVE

• Storytelling

• Experiential Marketing

• Print & OOH

• Branding & Design

• Social

• User Experience Design

• Mobile

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PRODUCTION

• Advert, Film & TV Production

• Social Content Creation

• Directing

• Post Production

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PUBLIC RELATIONS​

• Media Relations Strategy & Planning 
  We create tailored outreach strategies lead by key learnings, coverage and media landscape analysis to ensure maximum message pull-through and outreach impact.

• Pitching & Media Relations Execution
  Ensuring pitch efforts are engaging, relevant and newsworthy helps our team drive interest in our clients’ products or services.

• Media Relationship Management:
  We curate and maintain key media relationships with the intent of building mutually beneficial relationships and brand affinity.

• Coverage Monitoring and Reporting
  Along with measuring the impact of media relations efforts by keeping close tabs on all client coverage, competitive placements and crisis situations, we maintain meticulous records to inform weekly and monthly reporting.

• Media Materials Development
  Earned media efforts are only as effective as their communications pieces. In order to ensure we communicate a brand’s message in the most effective way possible, we bring a critical eye and years of writing experience to everything we create.

• Media Relations Audit & Competitor Analysis 
  In addition to the analysis of competitor messaging and coverage placements, we evaluate the media landscape and curation of priority “media that matter” target outreach list in order to maintain a well-rounded understanding of the space.

• Crisis Communications 
  We understand the importance of building brand equity and strategically distributing a brand's key messages to minimize the effect of negative publicity.

• Paid Editorial Coordination
  To create a well-rounded media presence, we identify and execute paid editorial partnerships that amplify campaign messaging communicated across third-party marketing channels.

• Product Launches & Special Announcements 
  We prioritize the development of comprehensive go-to-market media plans for product launches and newsworthy brand announcements that closely align with strategies for social, digital and in-person marketing efforts.

• Event/Campaign Amplification
  To support event awareness and attendance via pre-event media relations efforts, we work to integrate with event marketing teams when developing and executing a PR plan.

• Qualitative & Quantitative Coverage Analysis
  In order to understand the impact of media coverage, we don’t just look at impressions or reach. We examine tone, message pull-through and product features, as these can all extend the uses for media coverage to brand-owned efforts.

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We Customize Service Packages to Fit Client Needs and Project Scope.

Contact for a Creative Consultation and Collaboration.

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