DISPATCH 001: "The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time... but burn, burn, burn..." - On the Road
- Prystine Echevarria
- Jun 24
- 3 min read

I’ve been told to start with the polished version.
But this isn’t that.
This is the broadcast beneath the social media posts and press releases.
The part that doesn’t fit on pitch decks or Instagram.
The marrow beneath the marketing.
This is where I write to transmit....
Modern Art Cowboy began as a way to recover forgotten artist legacies.
Lifetimes of Artworks Lost to Time. Lost because Life happens. Death. Disease. Divorce.
Art that never got its credit. Beauty with no buyer or white wall gallery representation.
Not everyone goes in that direction. Sometimes the Art is the Life.
What started as a rescue of estates, came the recovery of their histories.
But you can't just keep history is a storage unit or sell it to the highest bidder.
You have to steward history. You have to be a patron and a preservationist of the arts.
Art then lead to Advocacy.
Perhaps one of the most dismantling callings to participate in this human experience.
Things have been moving fast.
The Gallery on California Ave. has been closed.
But the regions we work has expanded.
We’re working in cities like Seattle, Silicon Valley and Scottsdale
—installing public memory, producing immersive art, collaborating with new media tech artists.
We’re shaping the Future Arts Way with a team of visionaries from Future Arts to activate the FIFA 2026 World Cup with equity-rooted cultural infrastructure. Yes, soccer meets the "new" Seattle meets augmented storytelling. Yes, it’s the Future. Yes, it's BEAUTIFUL. and more importantly, its more equitable. We’re building a map made of light and sound and story—a Future Arts Way that lets people walk through history, through the indigenous histories that made this land we are stewards of.
We’re at Seattle Art Fair this year with barely a month to build a booth, thanks to a last-minute visionary sponsor, the Conru Art Foundation, who saw what we were doing and said: “Go.” So we are. With heavy hitting and talented tech partners like Houdini and (we hope) an Indigenous advisory led by Matika Wilbur and Tidelands Gallery, to make sure that visibility is earned, not borrowed.
We supporting marginalized artists and their narratives and generations and lifetimes of works. And we’re doing this with acknowledgement to The People, the Spirit of Futurism, and a strategic mind trained in the fire of authentic relationship-building and partnerships, all while trying to navigate this modern day madness of trying to get art funded in the United States during this administration and economic climate.
I started Modern Art Cowboy in the quiet aftermath of too many things to name. In the middle of the pandemic history reminded me that art was always the answer.
I had to close a business. I had to grieve the loss of a parent. I had to end a ten year marriage. I had to restart in a new city and survive. I had to build something that meant as much as the artists and artworks I stood to have learned so much from.
So I built this platform. This practice. This strangely satisfying network of art degenerates, creative leaders and fierce advocates who will stop at nothing to produce magic, mayhem and meaning in this world.
Modern Art Cowboy evolved to something between an art consultancy, a network of advocates, a roundtable of resources, public placemaking, creative strategy and resilient resistance.
These transmissions will be the log of all of it.
The Neon Dust Dispatches.
A stream of consciousness.
Where I tell you how we made the thing—and how it almost didn’t happen.
Where you discover the artists - you could have almost missed.
Where I reflect, react, and sometimes revolt.
Where I show you the wiring behind the wall.
Thoughts not for trending but transmitting.
All for the purpose of connection.
And if you’re reading this,
You’re receiving this signal.
Let’s go for a ride.
—P
Modern Art Cowboy
Art | Memory | Futurism| Resistance
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